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Writing for Publication

Article writing is always worth doing - it's an excellent form of PR. But it can be time-consuming and even stressful. This workshop makes copywriting much easier for all authors.

The aims of the session are to: a) explain the importance of understanding the reader; b) show how to communicate succinctly: and c) give people ideas for making their material interesting.

In a half day workshop, we recommend including:

• Understanding the reader
• Identifying our key messages
• Defining the "house style"
• Structuring articles and briefings
• Getting started and overcoming the fear of writing
• Angles and openings
• Getting the tone right
• Writing in Plain English

In a full day session we can cover additional topics, chosen from the following:

• Brainstorming techniques
• Ghostwriting techniques
• Headline writing
• Picture stories
• Tips for newsletters
• Principles of persuasive writing
• Presenting and dressing articles
• Personal coaching

Alternatively, one-to-one coaching can, of course, be tailored to your specific needs.

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Dyslexia in the Workplace Almost three million adults in the UK workforce suffer from dyslexia. Most people associate the condition with impaired reading skills, but in fact symptoms are more wide-ranging, including problems with maths, prioritising, absorbing and communicating information accurately and completing tasks in sequence. Adults with undiagnosed dyslexia have often developed sophisticated coping strategies, but can hit a wall when given autonomy over managing their day and their workload.

ARK now offers coaching support for dyslexia, including: dyslexia awareness for HR professionals; diagnostic testing; and coaching support for dyslexia sufferers and their line managers. We can help dyslexic people implement highly effective self-management action plans to reduce stress for themselves and their colleagues.