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Writing for Publication

Article writing is always worth doing - it's an excellent form of PR. But it can be time-consuming and even stressful. This workshop makes copywriting much easier for all authors.

The aims of the session are to: a) explain the importance of understanding the reader; b) show how to communicate succinctly: and c) give people ideas for making their material interesting.

In a half day workshop, we recommend including:

• Understanding the reader
• Identifying our key messages
• Defining the "house style"
• Structuring articles and briefings
• Getting started and overcoming the fear of writing
• Angles and openings
• Getting the tone right
• Writing in Plain English

In a full day session we can cover additional topics, chosen from the following:

• Brainstorming techniques
• Ghostwriting techniques
• Headline writing
• Picture stories
• Tips for newsletters
• Principles of persuasive writing
• Presenting and dressing articles
• Personal coaching

Alternatively, one-to-one coaching can, of course, be tailored to your specific needs.

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We're writing a book! All our best ideas and techniques are going into "tlc – A Self-Coaching Kit". Click here for a preview and some techniques you can try for yourself.

Latest dates for Executive Retreats

Do you find there's never enough time to stop and think? Would you like some help thinking through plans for your organisation? Find out about ARK's next executive retreats here:

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Fifteen Minutes of Fame

If you have to go on TV or radio, it can be a very intimidating prospect. We can help you relax and impress. For the latest news on our coaching for media appearances, click here