Coaching is one of the best ways for a senior executive to spend his or her time and budget on personal development. It’s a challenging, galvanising and hugely satisfying process that takes a person out of one unhelpful mindset into a more productive place.

Coaching helps people:

  • Solve problems they’d thought were insurmountable
  • Understand exactly what they need to do next; or do differently
  • Raise their game
  • Change their outlook on life, their attitude to a colleague or their view of their role
  • Be a more confident version of themselves
  • Plan ahead: for the next month; next year; next decade
  • Develop impressive new skills in a matter of hours
  • Think differently, permanently


Coaching is also a very time-efficient way to make changes or devise plans. A typical ARK coaching session lasts only a couple of hours.

What we coach on

ARK Associates offers coaching in a number of forms:


At ARK Associates, we believe there are three fundamental abilities that people need for personal success – the ability to think, to listen and to communicate. Consequently, we have evolved a unique methodology covering these skills - . We use some aspect of in every coaching session. To read more about , click here.

We also believe that every client has a different set of concerns and widely different circumstances. Therefore, we do not use fixed coaching programmes. Instead, we listen to the coachee’s assessment of where they are now. Then, we agree with them appropriate content and duration for their coaching. No two clients ever have the same needs.

However, to give clients a rule of thumb on what works best for which situation, we’ve devised the following matrix for getting the best out of professional coaching

Type of coaching
Best applications
Two days
  • Group and individual coaching for people who have already experienced executive or development coaching
Team coaching
1 team coaching meeting
  • Developing cohesion and direction in new teams
  • Developing communication and taking the agenda forward within established teams
Meeting plus 1 one-to-one for all team members, including the leader; plus follow up meeting
  • In new teams, developing cohesion and direction; improving understanding of individual roles; improving cross-team communication
  • In established teams, developing communication and moving the agenda on; and improving internal relationships.
Meeting plus 3 one-to-ones for all team members, including the leader, plus follow up meeting
  • Developing cohesion, communication and direction; personal development and problem-solving for individual team members in line with team objectives; and changing the team dynamic.